discount

(noun): A reduction in price.
(noun): A deduction made for interest, in advancing money upon, or purchasing, a bill or note not due; payment in advance of interest upon money.
(noun): The rate of interest charged in discounting.
(noun): (transactional analysis) The act of one who believes, or act as though they believe, that their own feelings are more important than the reality of a situation.
(verb): To deduct from an account, debt, charge, and the like.
(verb): To lend money upon, deducting the discount or allowance for interest
(verb): To take into consideration beforehand; to anticipate and form conclusions concerning (an event).
(verb): To leave out of account or regard as unimportant.
(verb): To lend, or make a practice of lending, money, abating the discount
(verb): (transactional analysis) To believe, or act as though one believes, that one's own feelings are more important than the reality of a situation.
(adjective): (of a store) Specializing in selling goods at reduced prices.

This store offers discounts on all its wares. That store specializes in discount wares, too.
Merchants sometimes discount five or six per cent for prompt payment of bills.
the banks discount notes and bills of exchange
They discounted his comments.
If you're looking for cheap clothes, there's a discount clothier around the corner.