launch

(noun): The movement of a vessel from land into the water; especially, the sliding on ways from the stocks on which it is built. (Compare: to splash a ship.)
(noun): The act or fact of launching (a ship/vessel, a project, a new book, etc.).
(noun): An event held to celebrate the launch of a ship/vessel, project, a new book, etc.; a launch party.
(verb): To throw (a projectile such as a lance, dart or ball); to hurl; to propel with force.
(verb): To pierce with, or as with, a lance.
(verb): To cause (a vessel) to move or slide from the land or a larger vessel into the water; to set afloat.
(verb): To cause (a rocket, balloon, etc., or the payload thereof) to begin its flight upward from the ground.
(verb): To send out; to start (someone) on a mission or project; to give a start to (something); to put in operation
(verb): To start (a program or feature); to execute or bring into operation.
(verb): To release; to put onto the market for sale
(verb): Of a ship, rocket, balloon, etc.: to depart on a voyage; to take off.
(verb): (often with out) To move with force and swiftness like a sliding from the stocks into the water; to plunge; to begin.
(verb): (of a program) To start to operate.

book launch
The navy launched another ship.
NASA launched several unmanned rockets before launching any of the Mercury astronauts.
Our business launched a new project.
Double-click an icon to launch the associated application.