rouse

(noun): An arousal.
(noun): The sounding of a bugle in the morning after reveille, to signal that soldiers are to rise from bed, often the rouse.
(verb): To wake (someone) or be awoken from sleep, or from apathy.
(verb): To cause, stir up, excite (a feeling, thought, etc.).
(verb): To provoke (someone) to action or anger.
(verb): To cause to start from a covert or lurking place.
(verb): To pull by main strength; to haul.
(verb): To raise; to make erect.
(verb): (when followed by "on") To tell off; to criticise.