urge

(noun): A strong desire; an itch to do something.
(verb): To press; to push; to drive; to impel; to force onward.
(verb): To press the mind or will of; to ply with motives, arguments, persuasion, or importunity.
(verb): To provoke; to exasperate.
(verb): To press hard upon; to follow closely.
(verb): To present in an urgent manner; to insist upon.
(verb): To treat with forcible means; to take severe or violent measures with.
(verb): To press onward or forward.
(verb): To be pressing in argument; to insist; to persist.